When you turn the page, a giant advertisement will appear with the protagonists of that masterpiece… girls and boys! Scan the QR code… and you can read a free preview of the masterpiece! A giant peel-off advertisement “What is Shojo Manga?” has appeared at Shinjuku Station

Hana to Yume, a girls' manga magazine published by Hakusensha Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Sugawara Hirofumi), will celebrate its 50th anniversary in May 2024. To commemorate this, a special website with the main message “What is girls' manga?” will be launched on Thursday, April 18, 2024. Now, as the second project, peel-off advertisements will be displayed at the Metro Promenade of Shinjuku Station on the Tokyo Metro Marunouchi Line from Monday, May 27 to Sunday, June 2.

• The second part of the “Hana to Yume” 50th anniversary project “What is Shojo Manga?” is a giant peel-off advertisement that will appear in Shinjuku Station!!

Hana to Yume, which celebrated its 50th anniversary in May 2024, is a girls' manga magazine that continues to be loved by many readers, from the parent generation (former readers) to the child generation (current readers) and even the next generation. We have challenged various “girls' manga” such as fantasy, BL, and works with animals as the main characters, as well as the traditional romance manga. So this time, we will face our origins in “girls' manga” and liven up the 50th anniversary through various promotions with the message “What is girls' manga?” The second installment is a giant peel-off advertisement that reveals famous scenes of the protagonists of many masterpieces such as Suzue Miuchi's “Glass Mask” and Saki Hiwatari's “Please Save My Earth” when you peel off the sheet. It will be displayed for a limited time at the Tokyo Metro Marunouchi Line Shinjuku Station Metro Promenade. The back of the sheet has the work's catchphrase and a two-dimensional barcode, and you can read the corresponding work for free by scanning the two-dimensional barcode.

Period: May 27th (Mon) – June 2nd (Sun), 2024

Location: Tokyo Metro Marunouchi Line Shinjuku Station Metro Promenade

* Please refrain from contacting station staff regarding this matter. * Distribution will end once all sheets are sold out.

*The content and period of posting may change without notice.

• About the giant peel-off advertisement “What is Shojo Manga?”

From Monday, May 27th to Sunday, June 2nd, peel-off ads will be displayed at the Metro Promenade at Shinjuku Station on the Tokyo Metro Marunouchi Line. Hana to Yume has continued to take on various challenges without being bound by convention, and the peel-off ads embody the message “What is a shojo manga?” in the color tones typical of Hana to Yume, through a mosaic-like design. The back of the sheet contains the work's catchphrase and a QR code, and you can read a free sample by scanning the two-dimensional barcode.

[Featured works]

・Glass Mask (Suzue Miuchi)

・Please Save My Earth (Saki Hiwatari)

・Baby and Me (Ragawa Marimo)

・To You in Full Bloom (Hisaya Nakajo)

・Fruits Basket (Takaya Natsuki)

・Yona of the Dawn (Mizuho Kusanagi)

・Which one are you on right now? (Shiwasu Yuki)

• About the 50th Anniversary of the Publication, Flowers and Dreams Exhibition

The “Hana to Yume 50th Anniversary Exhibition,” which will bring together original artwork from timeless masterpieces to popular ongoing serialized works, will be held from Friday, May 24th to Sunday, June 30th, 2024 at Tokyo City View (52nd floor, Roppongi Hills Mori Tower).

[Exhibition official website]

This exhibition will display approximately 200 beautiful original drawings by 74 artists, from past artists who have graced Hana to Yume, such as Suzue Miuchi's Glass Mask and Mizuho Kusanagi's Yona of the Dawn, to popular artists currently serializing their works. With the theme of a party celebrating the 50th anniversary, this exhibition will allow people of all ages to enjoy the world of shojo manga that Hana to Yume has pioneered, and the many emotions and thrills it has delivered to readers. There will also be plenty of content other than the original drawings, such as photo spots where you can immerse yourself in the world of Hana to Yume, past freebies, and introductions to the artists' workspaces! Experience the one-of-a-kind world of Hana to Yume.

■ List of exhibiting artists

Miuchi Suzue, Yamagishi Ryoko, Wada Shinji, Mihara Jun, Kamisaka Tomoko, Maya Mineo, Takaguchi Satosumi, Sakai Miu, Aida Mayumi, Nozuma Mayumi, Noma Miyuki, Shibata Masahiro, Sasaki Rinko, Yamauchi Naomi, Kawaso Masumi, Hiwatari Saki, Hoshino Kana, Kawahara Izumi, Yamaguchi Miyuki, Kamiya Yu, Nasu Yukie, Endo Yoshiko, Tatsuno Makoto, Kato Tomoko, Yuki Kaori, Kita Naoe, Fujita Takami, Tachibana Akira, Ragawa Marimo, Muto Kei, Yamada Nanpei, Fujisaki Mao, Takaya Natsuki, Mochizuki Karin, Nakamura Yoshiki, Nakajo Hisaya, and MatsushitaYoko, Mari Hidaka, Tachibana Higuchi, Emura, Shigeru Takao, Miku Sakamoto, Ryo Saenagi, Ryouko Fukuyama, Norio Fujiwara, Aya Kanno, Tatsuya Kiuchi, Maki Minami, Ichiha, Mai Nishigata, Izumi Tsubaki, Yuuki Fujimoto, Orange Shiina, Mizuho Kusanagi, Rei Mizumori, Ko Matsuzuki, Rei Izawa, Julietta Suzuki, Otokuma, Kaede Kouchi, Mitsuba Miyuki, Kaname Hirama, Yui Tomoto, Yuki Shiwasu, Alto Yukimura, Sho Tsutsumi, Modomu Akagawara, Rou Souji, Iro Yuzuki, Shiki Chitose, Karin Anzai, Sora, Yuki Shibamiya, Keiko Sakano

*Exhibiting artists are subject to change.

• About “Hana to Yume”

First published in May 1974. Published on the 5th and 20th of every month. As a unique comic magazine with a lineup of popular works that lead the comic world, it has produced many masterpieces such as “Glass Mask” (Miuchi Suzue), “Patalliro!” (Maya Mineo), “Animal Doctor” (Sasaki Rinko), “Please Save My Earth” (Hiwatari Saki), “Fruits Basket” (Takaya Natsuki), “For You in Full Blossom” (Nakajo Hisaya), and “Akatsuki no Yona” (Kusanagi Mizuho).