[Survey of 2415 people]Public opinion of anime otaku has improved! ? ~Survey about anime otaku~

Have you ever watched anime or purchased goods?

People who passionately love anime works are called “anime otaku”, but now that watching anime itself has become a widely popular hobby, what kind of image do they receive from the public? Is not it.

• What kind of image do you have of anime otaku?

• Has the public opinion of anime otaku changed?

It’s time for an anime jointly operated by STS Digital Co., Ltd. and Aucfan Co., Ltd.! (URL:) conducted a “Anime Otaku Questionnaire Survey” targeting 2,415 men and women between the ages of 20 and 60.

As a media specializing in anime information, we aim to understand the actual situation of people around the world and provide hints to users who want to enjoy anime in various ways.

[Survey overview]

1-1. Survey period

April 22, 2024

1-2. Investigation agency

Survey conducting company:

STS Digital Co., Ltd.

Digital Marketing Division

1-3. Survey target

Men and women in their 20s to over 60s

1-4. Number of valid answers

n=2415

1-5. Survey method (aggregation method, calculation method)

Optional response via internet

■Question content

Q1 Do you consider yourself an “anime otaku”?

Q2 What kind of image do you have of anime otaku?

Q3 How do you think society’s perception of anime otaku is changing?

■Summary of survey results

Q1 16.4% of the people answered “Yes” and 83.6% answered “No”.

Q2 The most common answer was “I can’t say either way” at 44.5%, followed by “Rather positive” at 23.4%.

Q3 The most common response was “I don’t think there has been any particular change” at 45.9%, followed by “I think there are more positive evaluations than before” at 45.1%.

Q1.Do you consider yourself an “anime otaku”?

16.4% of people answered “yes” and 83.6% answered “no.”

By age groupThe age group that answered “yes” was highest among those in their 20s, and the percentage tended to decrease as the age group got older.

【Answer】

• Yes 16.4%

• No 83.6%

Q2 What kind of image do you have of anime otaku?

The most common answer was “I can’t say either way” at 44.5%, followed by 23.4% who answered “Rather positive.”

By age group, there were more people in the younger generation who had a positive view of anime otaku, and as the age group got older, there were more negative answers.

In recent yearsAs understanding of otaku culture deepens, especially among the younger generation, we may be seeing a change in the image of otaku, which is more positive than before.

【Answer】

• Very positive 9.8%

• Rather positive 23.4%

• Neither 44.5%

• Rather negative 12.6%

• Very negative 9.7%

Q3 How do you think society’s perception of anime otaku is changing?

The most common response was “I don’t think there has been any change” at 45.9%, followed by “I think there are more positive evaluations than before” at 45.1%.

There is no big difference between any age group, butThe results showed that many people in their 20s and 30s felt that “I think there are more negative evaluations than before.”

It seems that different generations have different perceptions of anime otaku.

【Answer】

• I think there are more positive reviews than before 45.1%

• I think there are more negative reviews than before 8.9%

• I don’t think there has been any particular change 45.9%

• It’s anime time! What is by aucfan?

It’s anime time! is a content site that reports on the latest anime information and the voice actors’ real appearances.

STS Digital Co., Ltd. (URL: )and

Aucfan Co., Ltd. (URL:) is jointly managed.

In addition to covering all distribution start dates and cast information, the editorial department also distributes interviews with selected voice actors. We aim to create media that inspires people to say, “I want to watch this anime right away!”

In addition to information about anime, we also provide the following information so that you can enjoy anime in various ways.

◎ Comparison of which is cheaper and more profitable: actual used DVDs and video distribution services

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*The results of this survey will be announced at a later date during the anime! (URL: ) will be published.

If you wish to use the results of this survey, please provide a citation link to our website or the page where the survey results are scheduled to be published.

Reproduction without permission is strictly prohibited.

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• [It’sanimetime!Managementcompanyoverview】

STS Digital Co., Ltd.

Digital Marketing Division

Address: Hanzomon PREX South, 2-5-1 Kojimachi, Chiyoda-ku, Tokyo

Representative Director: Takeshi Tanimiya

URL:

*Management media

Food counter ( )

Purchase comparison channel ( )

It’s anime time! ( )

Apuri Guide (https://aucfan.com/appguide/)

Securities teacher (https://aucfan.com/kabu/)

Aucfan Co., Ltd.

Address: 7th floor, East Building, Sumitomo Fudosan Osaki Twin Building, 5-1-18 Kitashinagawa, Shinagawa-ku, Tokyo

Representative Director and President: Shuichi Takenaga

URL:

• [Questionnaire survey implementation company]

STS Digital Co., Ltd.

Digital Marketing Division