“Detective Conan” takes the lead with almost 500 points, “Yuru Camp△” and “Kaiju No. 8” enter the TOP 10 ~ Flat-rate video distribution service viewership point ranking (4th week of April 2024)
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GEM Partners Co., Ltd. (GEM Partners, location: Minato-ku, Tokyo, CEO: Fumi Umetsu), which provides data and digital marketing services for the entertainment industry, announced on May 1st that it will conduct a cross-aggregation of multiple flat-rate video distribution services. We will announce the viewership point ranking (overall, male, female) by content (*1) for the 4th week of April 2024 (April 22, 2024 to April 28, 2024).
■“Entertainment Rich Tracker” survey overview
[Survey method]Internet questionnaire
[Survey target]Men and women aged 15 to 69 living in Japan
[Total number of respondents]Approximately 24,500 people (approximately 3,500 people daily)
[Target period]Monday to Sunday
[Numerical weighting]Weighting of respondents by gender and age based on demographic statistics released by the Ministry of Internal Affairs and Communications
[Tally method]
We listen to the entertainment we have reached (videos/manga/books/app games/home/PC games/music[artists]/radio/podcasts) on a daily basis using an open-ended response method, and compile the data on a weekly basis. Of the entertainment listened to, only the content viewed using a flat-rate video distribution service for video content is targeted. Name matching and aggregation were performed using an entertainment content dictionary developed by GEM Partners. The number of seasons and episodes watched for each content is not differentiated, and those who answered that they watched even part of the content are counted as viewers. Even if you watch it multiple times, it still counts as one. Also, as the name matching dictionary is updated, the values may be modified retroactively.
*1: Due to the open-ended nature of the answers, there are cases where it is not possible to distinguish based on the content name alone, so for some content, the theatrical version, anime version, and live-action version are combined and counted. For example, the TV anime “ONE PIECE” and the live-action version “ONE PIECE” are counted as “ONE PIECE”. In addition, there are cases where the movie version “ONE PIECE FILM RED” is answered as “ONE PIECE”, so it is counted as “ONE PIECE”.
■Company overview
Company name: GEM Partners Co., Ltd.
Established: March 17, 2008
Representative Director: Aya Umezu
Business content: Everything related to the following in the entertainment business field (marketing strategy planning and execution monitoring/digital marketing execution/media planning and management)
■Contact information regarding this matter
GEM Partners Co., Ltd.
Person in charge: Kasai
Phone: 03-6826-0185
Email address: info@gempartners.com
“Detective Conan” takes the lead with almost 500 points, “Yuru Camp△” and “Kaiju No. 8” enter the TOP 10 ~ Flat-rate video distribution service viewership point ranking (4th week of April 2024)
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