Capcom localization team faces protest over introduction of Inclusive Language and Representation

In a post that is quickly becoming viral, Capcom Localization Team is facing many protests from players regarding a job offer where it states that in addition to linguistic aspects, localization must address gender-specific language, cultural norms and diverse perspectives.

The Capcom localization team’s Twitter post is being heavily criticized by players, who criticized Capcom for confirming that the localization is “just imposing western values ​​on Japanese media” and for making fun of his players for not being able to “dealing with different cultures”.

At the post of the Localization Team Capcom we can read:

Beyond mere translation, we are delving into the art of cultural adaptation, preserving context and telling inclusive stories… Character design and development must be culturally sensitive…

Localization efforts extend to promoting inclusion through language and representation. This involves adapting not only linguistic aspects, but also addressing gender-specific language, cultural norms and diverse perspectives. The goal is to create an immersive experience where players from different backgrounds can identify with the characters and the narrative. This can be very challenging for certain languages ​​due to grammar.

Online we can read comments such as:

• Make your game for the non-existent modern audience and you will receive non-existent money.
• How about translating the games and leaving everything else aside? You don’t need to adapt things for the “modern audience”. If you’re going to do this, make a whole new game. No one will buy it, but at least you will be “in style” with the kids.
• Why do you think other people can’t deal with different cultures or look for nuanced words, phrases, customs, and foods? Why do you think others can’t handle “something different”?
• This is exactly the opposite of what your customers want. You can also have a team that goes by and screws up random things in the game.
• Thanks for the confirmation that localization is just imposing Western values ​​on Japanese media… not that we needed that, because that’s been obvious for decades.
• This is shit. Your customers hate that. Just translate the game and don’t try to advertise it.
• Disgusting. Imposing Western cultural norms on Japanese art. Totally disgusting. In fact, worse than that, it is cultural vandalism.
• This is so ridiculous. Gaming has literally hit rock bottom. It’s precisely because of this crap in games that many games stop being fun for me. Thanks.