YorenStarts “IP solution business” in Chinese market

Yoren is a Japanese startup based in China that provides data-based analytics business, CRM (member management system) development and operation business, EC service operation business, etc., and manages over 55 million members in total in China. (Holding company: New Designed by Tokyo Ltd., business locations: Shanghai, Chongqing, Wuhan, and Tokyo. Yoren) has officially launched its “IP solution business” in the Chinese market.

IP content in the Chinese consumer market is becoming more and more influential day by day, and has become an essential element for success in the Chinese consumer market. Yoren has been providing various IP solutions to partner companies, but in order to strengthen our support system, we have decided to develop this as a core business.

■Solutions for IP holders

・Improve IP value

-Investigation of IP influence and brand image based on Chinese SNS word-of-mouth analysis

– Marketing using Chinese SNS (acquiring fans, communicating worldview, etc.)

・Promotion of sales of IP-related goods

-Sales analysis on Chinese EC

-Development and support of IP-related goods

・IP offline event support

-Providing offline event management system

・CRM support for IP (fan creation/community creation)

-Improving engagement through CRM programs

-CRM for arcade games

■Solutions for trading card operators

・Analysis for TCG

-Evaluation of own and competitive products (positive/negative analysis, etc.)

-Tracking of secondary distribution prices

・CRM support for TCG (fan creation/community creation)

– CRM system for TCG (card list, deck list, tournament management, etc.)

-TCG tournament management support

– Development support for training methods for new TCG players: Yocard management

-Test marketing at our own card shop (Yocard)

As a professional in the Chinese consumer market, Yoren has provided a wide range of support, including Chinese SNS word-of-mouth analysis, CRM program development and operation, EC/OMO management, and social marketing. By leveraging this knowledge, we will contribute to the success of our partner companies in the Chinese IP market as well.

Company name: Yuren Information Technology (Shanghai) Co., Ltd.

Representative: Osamu Kaneda (Representative Director and CEO)

Business headquarters location: 20F, Honghui International Plaza A, No. 1600 Zhongshan West Road, Xuxuan District, Shanghai

Japan branch location: Toranomon Towers Office 19F, 4-1-28 Toranomon, Minato-ku, Tokyo

Number of employees: 183 (as of the end of September 2023)

URL:

Business content: Data

Based analytics business, CRM system development and operation business, EC service operation business

Company name: Yuren Information Technology (Shanghai) Co., Ltd.

Email：[email protected]