Sony will reinforce its anime production

A Sony announced during the broadcast of its 2024 Business Strategy Meeting that it will reinforce anime production so that this sector can remain among its most profitable divisions. Games, music and cinema represent 60% of the company's consolidated sales Sony and to include anime in this core, the company has several ongoing initiatives.

A Sony He gradually expanded his interests into the realm of anime. The group not only owns the Aniplexone of those responsible for the production of Demon Slayer: Kimetsu no Yaibaas well as the anime streaming platform Crunchyroll which was acquired in 2021. However, to keep up with the growing global demand for new anime productions, the Sony intends to reinforce and promote the creation of new anime IPs. To this end, it aims to improve efficiency, the quality of its production and the environment.

He also stated that he is collaborating with employees of the Aniplex and its subsidiaries A-1 Pictures It is Cloverworksexperienced engineers from other areas of the group Sony to develop anime production software AnimeCanvaswhich will begin to be used in an experimental way later this year with series yet to be revealed.

To address the shortage of labor in the industry, the Sony is planning to create an anime academy to educate future generations of anime creators from around the world. A Sony reported that the AniplexThe Crunchyrolland global collaboration across the anime industry will be key to achieving all of these goals.