No. 1 in YouTube views in history “Baby Shark” enters the Japanese electronic comic service market with spin-off web manga!Pinkfong will release “Moon Shark” on LINE Manga in May 2024

“The Pinkpong Company”, known as a global family entertainment company, has released the webtoon “Moonshark: I Became a Star!” ? ～'' (hereinafter referred to as “Moonshark'') will be released on the Japanese electronic comic service “LINE Manga'' in May 2024.

“Moonshark” is a spin-off web comic IP (Children’s Guide) born from the worldview of “Baby Shark Dance,” the video that became the first video in the world to be viewed over 10 billion times on YouTube and boasts the highest number of YouTube views of all time. (property rights) content.

“Moonshark” is a romance fantasy that mixes K-pop and fairy tales. The story depicts Sid, a shark princess from an underwater kingdom who falls in love with a K-Pop idol at first sight, runs away from home to the surface, and grows up to become a social media star without even knowing it. In order to resonate with the main readership of Generation Z, the story revolves around a teenage protagonist who takes on challenges to pursue her dreams and establishes her own identity. In addition, the motif is love and passion for artists, and the culture of fandom is also interwoven. “Moonshark'' is a light novel manga based on the web novel “Moonshark: How That Princess Debuts'', and is co-produced by Pinkphone Company content production company “M Story Hub''. I am.

The web manga “Moon Shark” will be officially serialized in Japanese from the 7th on LINE Manga as a platform. One episode will be released every Tuesday, all 30 episodes will be released in advance, and episodes 1 to 5 will be released for free. To commemorate the release of “Moonshark” in Japan, the special OST album “Behind You”, which further expands the world view of the web manga, will be distributed on major streaming services such as YouTube Music and Apple Music.

A Pink Phone Company official said, “With the release of “Moonshark'' in Japan, we have taken the first step towards a full-fledged entry into the global web manga market.“Starting with this web manga series, As a transmedia strategy, we will work to expand our readers and fandom in Japan while expanding our world view through various media such as music and YouTube.As a family entertainment company that transcends borders, genres, and formats, we will continue to reach out to people of all ages. We will provide content that you can enjoy,'' he said about this release.

“Moonshark” first appeared in South Korea's NAVER series in September of last year, and has become popular among teens and 20s for its unique story, fantastic illustrations, and immersive production. . Pink Phone Company will make a full-scale entry into the Japanese e-comic market by releasing it on LINE Manga, which has received over 40 million manga app downloads in Japan. We also aim to rapidly expand the awareness and influence of related IP content, mainly among Japanese Generation Z readers.

Meanwhile, Pinkfong Company is increasing its contact with Japanese fans in various fields such as musicals, educational materials, and toys, focusing on IP content loved around the world, such as Pinkfong and Baby Shark. Earlier this year, the musical “Baby Shark LIVE! The Hidden Treasure” was held in the Kanto region, including Tokyo, Chiba, and Saitama, and then throughout Japan, including Kobe, Nagano, and Ibaraki. On the first day of the Tokyo performance alone, it attracted an audience of 3,000 people, which is unusual in the children's musical market. In addition, the musical's popularity was demonstrated by selling out of all merchandise and educational materials.

The Pinkfong Company Company Introduction

The Pinkfong Company is a global entertainment company that spreads fun experiences around the world, and utilizes global character IP such as Pinkfong and Baby Shark to create original animation, world live tours, and interactive games. It connects people around the world and brings joy and inspiration. Meanwhile, the company is also expanding its business as a global entertainment company, including animation, performances, and books. Starting this year, U-NEXT and “Lemino” have been distributing Pinkfong and Baby Shark's songs and stories for children. Furthermore, since April 2023, character shows of “Pinquitts and Baby Shark” have been held at shopping malls across Japan.Pink Phone Company Website