Is there sake for engineers? I went to the KURAND media exclusive new product tasting event!

He always provides alcohol to the Saiga NAK editorial department, where alcohol lovers gather.Mr. KURANDI was invited to a media-only new product tasting event, so I was able to participate!
In the post-corona era, offline events are being held one after another, and the important thing is that you can sample the products.
More than 30 new products are released every month, and we sampled a selection of them.

review

The following four types were sampled this time.

• Source code (Sake)
• Polar Bear Rock (Sake)
• Night craft cola (premium sour base)
• Cherry blossoms, strawberries and cherry peaches (liqueur)

Source code

Source code

“Source code” is a sake from Yamagata Prefecture, priced at 1,990 yen (tax included) for 720ml.
There is a code written in JavaScript on the label, and when you run it, there is a trick.
Actually, there seems to be a spelling error, so you can figure it out by running it.
It's wonderful how he can turn mistakes into entertainment.
If you are interested, buy it and give it a try!

Source code poured into a glass

The taste is rich, but the aftertaste is refreshing.
As it passes through the nose, you can feel the strength typical of dry drinks.

polar bear rock

polar bear rock

“polar bear rock” is a sake from Gifu Prefecture, priced at 2,490 yen (tax included) for 720ml.
The label uses phosphorescent ink, and when it glows in the dark, the instrument appears and transforms into a rock-like appearance.

Polar Bear Rock poured into a glass

This is a slightly unusual item called sake exclusively for rock.
Although it is sweet, drinking it on the rocks gives it a cool and refreshing taste.
Since it is meant to be drunk on the rocks, the alcohol content is a little high.
Be careful not to drink too much as it can be gulp.

craft cola at night

craft cola at night

“craft cola at night” is a premium sour base from Wakayama Prefecture, priced at 2,990 yen (tax included) for 500ml.
The design is painted in gold against a navy background, and is reminiscent of the night sky.

Craft cola poured into a glass at night

The scent is quite spicy.
curry? food? drink? It's so confusing that my brain can't process it all.
It is a quite unusual craft cola alcoholic beverage that is made with plum wine as its base, and has a plum wine taste even though it is a cola.

Cherry blossoms, strawberries, and cherries

Cherry blossoms, strawberries, and cherries

“Cherry blossoms, strawberries, and cherries” is a premium sour base from Iwate Prefecture, priced at 3,990 yen (tax included) for 500ml.

It has strawberries and cherry blossoms on it, giving it a pop impression, but the text is crisp, and I personally like this exquisite balance.

The cherry blossoms are pickled in salt, giving it a sweet but salty flavor.
Due to its strong taste, it is best to drink it slowly while savoring the taste.

Since no coloring agents or additives are used, the flavor of the ingredients is retained.
We recommend drinking it straight.

All you can drink at night

At SAKE MARKET Shinjuku branch, which is the venue for the tasting event, you can enjoy all-you-can-drink Japanese sake, fruit wine, plum wine, and about 100 types of shochu during the evening hours at a reasonable price of 3,600 yen (tax included) with no time limit. Masu.

Refrigerator installed in store

The refrigerator is lined with alcohol.

Plum wine/shochu corner

Here, plum wine and shochu that can be stored at room temperature are displayed.

Plum wine/shochu corner

We have water, carbonated water, and ice, so you can drink it as you like.
There is a glass washer, so it's nice to be able to wash the glasses every time you change the alcohol.

Scheduled to be held in the future

Mr. Toyama from KURAND

The current situation is that the number of sake breweries in Japan is decreasing year by year.
There are many hidden sake breweries that continue to produce high-quality sake, and I'm happy to be able to learn about them through collaboration with KURAND.
They are planning to hold more tasting events in the future, so I would like to participate again if I have the opportunity.
The sake I sampled this time was “KURANDYou can purchase it at “, so be sure to try out the products you're interested in!