“Hana to Yume” 50th anniversary project begins, with advertisements and videos released including “Glass Mask” and “Furba”

The girls’ manga magazine “Hana to Yume” will celebrate its 50th anniversary in May 2024. To commemorate this, a special website was launched today, the 18th, with the main message: “What is girls’ manga?” A special movie commemorating the 50th anniversary was also released.

Furthermore, from April 20th to May 17th, we will carry out advertising campaigns on the JR Keihin Tohoku Line. In addition, on the official SNS, one work will be introduced every day from April 29th to May 23rd, in conjunction with the “50th Anniversary Flower and Dream Exhibition” to be held at Tokyo City View from May 24th. Implemented countdown campaign. We are running a campaign where you can win an invitation ticket to the “Flowers and Dreams Exhibition” by reposting the target post.

Hana to Yume, which will celebrate its 50th anniversary in May 2024, is a girls’ manga magazine that continues to be loved by many readers, from their parents’ generation (former readers) to their children’s generation (current readers), and even the next generation. In addition to the classic romance manga, she has also taken on the challenge of creating a variety of girls’ manga, including fantasy, BL, and works starring animals.

Therefore, this time, we will focus on the origin of “shoujo manga” and raise the 50th anniversary through various promotions, along with the message “What is shoujo manga?”

The first project will feature catchphrases that symbolize many masterpieces and works, such as Suzue Miuchi’s “Glass Mask” and Mizuho Kusanagi’s “Yona of the Dawn,” which will be featured inside JR Keihin-Tohoku Line trains. Additionally, a special web movie and campaign have started.

During the period, a total of 25 masterpieces and catchphrases, such as Suzue Miuchi’s “Glass Mask” and Mizuho Kusanagi’s “Akatsuki no Yona”, will be featured in advertisements inside JR Keihin-Tohoku Line trains. The special movie has the theme of “What is girls’ manga?” and features characters from classics that have broken the general image of girls’ manga and have been loved by readers one after another, and depicts famous scenes from the 50th anniversary. You can look back on it together.

“Hana to Yume” was first published in May 1974. Published on the 5th and 20th of every month. As a unique comic magazine with a collection of topical works that lead the comic world, we publish “Glass Mask” (Suzue Miuchi), “Patalliro!” (Mineo Maya), “Animal Doctor” (Rinko Sasaki), “My It has produced many masterpieces such as “Protect the Earth” (Saki Hiwatari), “Fruits Basket” (Natsuki Takaya), “To You in Full Bloom” (Hisaya Nakajo), and “Yona of the Dawn” (Mizuho Kusanagi). ing.