First time at JRE MALL! Implementing a local support project by VTuber!

〇East Japan Railway Company (Representative Director and President: Yoichi Ki, hereinafter referred to as “JR East”), JR East Corporation (Representative Director and President: Shinichi Inoue), and JR East Startup Co., Ltd. (Representative Director and President: Yutaka Shibata) , any style Co., Ltd. (Representative Director: Hagiwara In collaboration with Yuto (hereinafter referred to as “any style''), we will implement the “JRE MALL × my dear.

○ VTuber will open an e-commerce shop in JRE MALL that sells local products from all over the country.

Yamagata products will be selected from the tickets and sold at the “Yamagata Prefecture Spring Tourism Campaign'', which is being held until June 30, 2024, to promote the charm of the region.

○ Thanks to the overwhelming enthusiasm of VTuber fans, learn about and experience attractive local products in the region.

We will create an opportunity to do so and lead to the creation of fans in the area.

1.Background of the event

There is the issue that it is difficult to convey the quality and background of products using only text and images on e-commerce sites, and sellers also want customers to understand the appeal of their products and to come to the site with a sense of attachment to the area. There are other needs. In response to these issues and needs, by introducing local products through VTubers, fans will become attached to the region and local products with overwhelming enthusiasm, create an opportunity to actually go to the site, and become fans of the region. By receiving this information, we aim to create a flow of tourism.

2.Event overview

[JRE MALL × my dear. nest VTuber regional support project ~Yamagata edition~]

In this project, VTubers affiliated with the VTuber network “my dear. nest” will introduce Yamagata local products at JRE MALL for two weeks. He is a VTuber who experiences and communicates the characteristics of local products himself, creating an opportunity for viewers to experience the appeal of local products with a more specific image and have a real purchasing experience. In addition, as a campaign limited benefit, we will be selling each VTuber's novelty item.

■Sales period

From Monday, May 20, 2024 to Wednesday, May 29, 2024

*Distribution and distribution schedule can be viewed on each VTuber's distribution page.

■Sales store

JRE MALL “Order Ticket”

■Contents

① Sales of locally produced products from Yamagata Prefecture with novelty VTuber goods at JRE MALL

② During the period, a meal report on special products from Yamagata Prefecture will be live streamed by VTuber.

*The number of sales and novelty items is limited.Please note

■URL

Products can be purchased on the special website below.

【operation】

JR East Corporation (product sales at JRE MALL)

JR East Startup Co., Ltd. (operation of JR East Startup Program)

any style Co., Ltd. (VTuber regional support project planning and management)

[List of local products]

Product name	Manufacturer name/place of origin
Sora Nomukou	Noshiume Honpo Satoya/Yamagata City
Yellow wood hamburger steak with Japanese black beef (demi-glace, Japanese style) 2 types set	Yonezawa Gyukoki Co., Ltd./Yonezawa City
Kaminoyama La France canelé set of 3	Sugiyama Cherry Orchard Co., Ltd./Kamiyama City
A set of 3 delicious jelly grown in Yamagata	Zao Factory Co., Ltd./Yamagata City
Set of 10 rice balls made with Dadacha beans from Yamagata Prefecture	Satoku Co., Ltd./Tsuruoka City
Asahimachi Wine Rosé/White Set	Asahicho Wine Co., Ltd./Asahicho, Nishimurayama District
Oyatsu TIMES Yamagata milk cake set of 10	JR East Corporation/Takahata Town, Higashiokitama District
Yonezawa Beef Koki For Yonezawa Beef Yakiniku (500g rose)	Yonezawa Gyukoki Co., Ltd./Yonezawa City

[VTuber list]

VTuber name	URL
GIN
Kanjo Noeru
Flare Rune
Wings amber
Shuzu Hikari
spinning raw muluku
Shutan parika
Mia Yojo
Stella McDowell
Hiiragi Shikimi
Mayu Kosaka
Hayase Yayoi
Nao in the customer service industry
Shirakaba Ruruha
Yumezaki Yun

*Contents are subject to change without notice. *All images are for illustrative purposes only.

■Overview of each service

■Overview of each company

JR East Corporation

Company name: JR East Trading Co., Ltd.

Location: 11F, JR East Head Office Building, 2-2-2 Yoyogi, Shibuya-ku, Tokyo

Representative: Shinichi Inoue, President and Representative Director

Established: September 13, 1988

Business details: Railway materials business, business solutions business, consumer products business,

Insurance agency business

URL:

JR East Startup

Company name: JR East Startup Co., Ltd.

Location: 2-21-42 Takanawa, Minato-ku, Tokyo

Representative: Yutaka Shibata, Representative Director and President

Established: February 20, 2018

Business details: Investigation and discovery of business seeds and cutting-edge technologies, investment in venture companies, and promotion of collaboration among the JR East Group

URL:

any style

Company name: any style Co., Ltd.

Location: 6th floor, Aoyama Marutake Building, 3-1-36 Minami-Aoyama, Minato-ku, Tokyo

Representative: Yuto Hagiwara, Representative Director

Established: November 22, 2019

Business details: Operation of VTuber support program “my dear. nest”, development and operation of VTuber promotion application “my dear.”, operation of VTuber office “my dear. production”

URL: