Are teenagers and people in their twenties saving money at convenience stores?! FamilyMart launches “Buy one, get one free” campaign & reveals “Survey on awareness of saving money at convenience stores”

As part of “Fun Bargains,” one of the five keywords that FamilyMart is continually working on, the company will be holding a “Summer” “Buy One, Get One Free” campaign from Tuesday, June 4, 2024 to Monday, June 24, 2024 at approximately 16,300 FamilyMart stores nationwide, where customers will receive one free voucher (receipt coupon) that can be redeemed for any eligible product they purchase during the campaign period. The campaign will feature more eligible products than usual.

FamilyMart's regular “Buy One, Get One Free” campaign will run for three weeks from Tuesday, June 4, 2024, and will include more eligible products than usual.

This year's event will be held as temperatures gradually rise, and one of the main attractions will be a free 950ml bottle of Aquarius when you buy a 500ml bottle of Aquarius. In addition, many other beverages that help you stay hydrated, such as tea and carbonated water, will also be on offer.

Approximately 70% of people believe it is impossible to save money at convenience stores

FamilyMart conducted a survey on awareness of saving money at convenience stores among 800 men and women aged 15 to 69 who shop at convenience stores nationwide at least once a month. When asked if they were able to save money at convenience stores, about 70% of respondents answered that they were not able to.

FamilyMart will continue to run promotions such as the “Buy 1, get 1” campaign to encourage customers to visit the store and enjoy shopping, as well as other savings. Don't miss this chance to enjoy “fun savings” at FamilyMart.

“Survey on awareness of saving at convenience stores” revealed

With prices rising, how we choose where to shop has changed…?

In response to the recent trend of rising prices for food and daily necessities, we asked respondents about changes in how they “choose stores” (34.1%) responded, first, “I have started choosing stores where it is easy to accumulate coupons and points,” followed by “I have started choosing stores that are having special offers or sales” (29.3%) and third, “I have started choosing stores that are running advantageous campaigns” (23.1%). These results show that as people become more frugal, they are choosing stores with an awareness of coupons, sales and campaigns.

Q. As prices of food and daily necessities continue to rise, has your “shopping habits” changed? Please select all that apply.

(Multiple answers)

Figure 1 (red frame included)

About 70% of people think that convenience stores are not a good place to save money! They may not be taking advantage of their campaigns!

In addition, when asked how much they are able to save when shopping at convenience stores, approximately 70% of respondents answered “I don't think I'm able to save money” (25.9%) or “I think I'm not really able to save money” (43.3%), indicating that convenience stores are not a good place to save money. It seems that many consumers have an image of convenience stores being far from being an opportunity to save money.

On the other hand, younger people were more likely to answer that “convenience stores can help you save money,” and the results showed that the percentage of people in their teens and twenties who thought “you can save money at convenience stores” was higher than other age groups.

Q. How much do you think you are able to “save” when shopping at a convenience store? (Figures 2 and 3)

Figure 2 and Figure 3 (red framed)

Furthermore, while 80% of people are aware of the “buy one, get one free” campaigns run by various convenience stores, half of them have never purchased the products that are part of these campaigns.

However, younger people in their teens and twenties were more likely to answer that they “knew about it and had purchased the target products” than other age groups, suggesting that they are making good use of the “buy one, get one free” campaign.

Q. Did you know that convenience stores are running “buy one, get one free” campaigns?

(Figs. 4 and 5)

Figure 4 and Figure 5 (red framed)

Be careful not to forget to redeem or miss the expiration date! Tips from those who have taken advantage of the campaign are also revealed!

In this survey, the number of people who knew about the “Buy 1, get 1” campaign and have purchased the target products

It was revealed that more than half of the people did not redeem their tickets. The reasons for forgetting to redeem the tickets were as follows:

The most common reasons were “Because I realized it had expired” (58%) and “Because I forgot to exchange it” (36%).

was.

Q. Have you ever bought a product that was eligible for a “buy one, get one free” campaign run by various convenience stores, but then not redeemed it (or forgotten to redeem it)? (Figure 6)

Figure 6

Q. Please tell us all the reasons why you did not redeem (or forgot to redeem) the eligible product from the following. (Multiple answers) (Figure 7)

Figure 7 (red frame)

So we asked people who have been able to take advantage of this campaign about how to deal with expiration dates and forgetting to redeem. It seems that people have their own methods for storing redemption receipts and managing their schedules.

This year, be sure to implement measures to prevent you from forgetting to redeem your vouchers that suit you and enjoy the fun savings at FamilyMart.

[Tips for not forgetting to exchange your tickets]

– Always keep receipts in your wallet

– Send notifications via management apps such as calendars, reminders, and notes

・Go and redeem your points on the first day of the eligible period

・Put receipts in your smartphone case, etc.

[Survey Overview]

Survey name: “Survey on awareness of saving at convenience stores”

Implementation period: Thursday, May 16, 2024 to Friday, May 17, 2024

Target: Men and women nationwide aged 15 to 69 (who purchase at convenience stores at least once a month)

Survey method: Internet research

Number of samples: 800ss

Survey conducted by: Rakuten Insight

Survey conducted by: FamilyMart

*Since figures are rounded off to the first decimal place, the total of individual tallies may not necessarily add up to 100%.

Campaign Overview

For each purchase of an eligible product, a “free exchange ticket” that can be used during the exchange period will be printed on the receipt. Please bring the “free exchange ticket” to the register together with the eligible product during the exchange period.

First wave of eligible products

1st week (0604-10)

Ticketing period: June 4th (Tue) to June 10th (Mon), 2024

Exchange period: Tuesday, June 11, 2024, 7:00 AM to Monday, June 17, 2024

2nd round target products

2nd week (0611-0617)

Ticketing period: June 11th (Tue) to June 17th (Mon), 2024

Exchange period: Tuesday, June 18, 2024, 7:00 AM to Monday, June 24, 2024

3rd round target products

3rd week (0618-0624)

Ticketing period: June 18th (Tue) to June 24th (Mon) 2024

Exchange period: Tuesday, June 25, 2024, 7:00 AM to Monday, July 1, 2024

*The free exchange ticket will be printed on the receipt.

*Free exchange tickets cannot be used in conjunction with other discounts or preferential services.

※The image is an image.

*Some products may not be available at certain stores or may be out of stock.

*The campaign content may be changed or canceled without notice.

*For products subject to reduced tax rates, the prices shown are inclusive of 8% consumption tax.

(C) FamilyMart Co., Ltd. All Rights Reserved.