Analysis of the “intenseness” of spring anime fans (percentage of fans), with “WIND BREAKER” surpassing “Demon Slayer” and “Kaiju No. 8” – Results of the May 2024 Entertainment Brand Survey

What entertainment brand has the most fans (=favorite fans) across media? GEM Partners Inc. (Head office: Minato-ku, Tokyo; CEO: Fumi Umezu), which provides data and digital marketing services for the entertainment industry, has launched a product called “Favorite Entertainment Brand Scope” measures the latest entertainment brand value every month. Here are some highlights from the latest survey results for May 2024.

※Favorite Entertainment Brand Scope” conducts a monthly survey of 30,000 people aged 15-69 living nationwide on “the entertainment brand they're currently favoring.” Rather than asking people to choose from a pre-specified list, respondents are asked to provide their own answers, and the “Entertainment Content Dictionary” developed by GEM Partners is used to collate the results (the process of examining the information entered by respondents and combining responses that refer to the same content) and tally the results.

Spring anime series “Kaiju No. 8” and “Wasuretsu Battery” also saw an increase in the number of “favorite fans”

Above are the top 15 rankings of the increase in the number of “favorite fans” from the previous month (April) for entertainment brands that people answered they liked as “anime/tokusatsu.” The yellow frames are anime that began airing this spring. The first place goes to “Demon slayer” (Reference article:With the start of the new series “Pillar Training Arc” of “Demon Slayer: Kimetsu no Yaiba”, the entertainment brand with the most fans” . After that, the second place “Monster No. 8“,3rd place”Forgetful Battery”This was followed by “Shonen Jump+”, and it is clear that both works currently being serialized in the online manga magazine have expanded their fan base through the anime broadcast.

From the “Top 15 brands with the largest increase in the number of fans of their favorite brands,” let's take a look at the age composition of “favorite fans” over the past three months for entertainment brands related to anime that began airing this spring.Monster No. 8“Forgetful Battery” and “The 20-somethings are the majority of the viewers.Monster No. 8” is a little older, “Forgetful BatteryIt can be seen that the fan base of “” is expanding to younger and older people.WIND BREAKERThe proportion of teenagers (15-19 years old) and people in their 20s who chose “My Hero Academia” has an even younger and older fan base than “

Looking at the “percentage of followers,” is there room for an increase in spending on “WIND BREAKER”?

Below is a map of the aforementioned entertainment brands, with the horizontal axis representing the “percentage of followers” of fans of the favorite brand over the past three months and the vertical axis representing the “monthly expenditure amount (per person)” of the favorite fan (the bubble size represents the number of favorite fan members).

As mentioned in the April survey highlights, as the “devotee ratio” of favorite fans increases, the “monthly expenditure (per person)” tends to increase (see reference article “Analyzing the percentage of “devotees” and “spending power” of fans of the rapidly rising STARTO “Ae! group” – Results of the April 2024 Entertainment Brand Survey” ).

In particular,A blessing to this wonderful world!” has a high “percentage of believers” and a high “per capita expenditure.”Monster No. 8“Forgetful BatteryAs mentioned above, the number of fans of each of these two shows is growing, but the percentage of followers is still low, so nurturing new fans is considered a challenge.

『WIND BREAKERThe “percentage of believers” isDemon slayer” Higher than “My Hero Academia” However, if we look at “Monthly expenditure (per person)”,My Hero Academia” is located above the trend line and has a higher expenditure amount compared to its percentage of followers.WIND BREAKER” is below the trend line, and the monthly expenditure is low compared to the percentage of believers.WIND BREAKERWhen we look at the spending habits of fans, the “maximum allowable spending amount” is also lower than the percentage of believers, and it cannot be said that the “sense of hunger” expressed by the gap in the “spending amount” is large. However,WIND BREAKERSince the percentage of fans who are devotees to the brand is high, there is a high likelihood that they will have a willingness to spend, and it may be possible to increase spending by developing related products and events.

In this way, the “Favorite Entertainment Brand Scope” allows for time-series analysis of trending “entertainment brands,” analysis of favorite fan attributes, and analysis and suggestions of overall characteristics.

■Company Profile

Company name: GEM Partners Inc.

Established: March 17, 2008

Representative Director: Umezu Fumi

Business description: Anything related to the following in the entertainment business field (planning and monitoring marketing strategies, executing digital marketing, and planning and managing media)

corporate site:

GEM Standard:

■ Contact for this matter

GEM Partners Inc.

Person in charge: Kasai

Phone: 03-6826-0185

Email: [email protected]