All the B-Komachi members are here! In addition to Arima Kana, Ruby and MEMcho will also be appearing in Sushinoko! Special collaboration products between Sushinoko and the TV anime Oshi no Ko will be on sale from Saturday, June 1st

This collaboration product is a limited-time product with a new package for the first time in 61 years since its launch in 1963. Due to the similarity of the names “Sushinoko” and “Oshi no Ko”, many people have been hoping for a collaboration, especially on social media, and when the official X account for the TV anime “Oshi no Ko” posted on April Fool's Day, “Will Arima Kana be appointed as the image girl for “Sushinoko”?!”, the buzz accelerated. The post received 2.19 million impressions and 57,000 likes (as of April 30, 2024). In response to the overwhelming response, the decision to release the collaboration product was announced on April 4th.

On the same day, the product was ranked number one on the Yahoo! Trend Ranking (as of 19:30 on April 4, 2024), and we received even more positive feedback. In order to meet everyone's expectations, we decided to expand our product lineup and hold a campaign. Please take this opportunity to try out “Sushinoko,” a quick and easy way to make vinegared rice.

“Sushinoko” x “Oshi no Ko” special website:

• Overview of special collaboration products between “Sushinoko” and the TV anime “Oshi no Ko”

Two types of products are planned for sale in this collaboration. The first product is “Sushinoko 75g” with an original illustration by Arima Kana. The second product is “Sushinoko 2-pack (35g x 2 bags[Oshi no Ko]version)” which contains 2 random bags of packages with original illustrations of Ruby, Arima Kana, and MEMcho. This pack also includes an original sticker by Arima Kana.

①Arima Kana original Sushinoko package (Sushinoko 75g)

② B Komachi Original Sushinoko Pack (2 packs of Sushinoko (35g x 2 bags[Oshi no Ko]version)

2 random bags of “Sushinoko” from B-Komachi members

Original sticker (H100×W43mm)

© Akasaka Aka × Yokoyari Mengo / Shueisha,[Oshi no Ko]Production Committee
※The image is an image.

• Sushinoko x[Oshi no Ko]”I'll be your Sushinoko!” Campaign Overview

To coincide with the launch of the product on Saturday, June 1st, we will be holding the “I'll Be Your Sushinoko!” campaign, where you can enter a lottery to win original Sushinoko goods. Prizes include QUO cards with original illustrations by Kana Arima, acrylic stands & badges, and acrylic key chains. If you enter via LINE with the purchase receipt of one Sushinoko series product as one entry, you will find out the results on the spot. Please enter now!

For details on the “I'll be your sushi boy!” campaign, click here
“Sushinoko” x “Oshi no Ko” special website:

Application details

Campaign period (receipt validity period): June 1, 2024 (Saturday) 0:00 to July 31, 2024 (Wednesday) 23:59

*Prizes will be shipped to the winners sequentially from late August 2024.

●How to apply: During the campaign period, apply via LINE with the receipt for the purchase of one or more eligible products.

●Applicable products: All Sushinoko series products

●For inquiries, please contact: Sushinoko x[Oshi no Ko]”I'll be your Sushinoko!” Campaign Office

(TEL)03-6733-8582 (MAIL) [email protected]

・Application period: Monday, June 3, 2024 to Friday, September 13, 2024

・Reception hours: Weekdays 10:00-17:00 *Excluding weekends and holidays

*For further details, please check the above website.

List of prizes

A Prize: Original QUO card worth 300 yen (500 winners)

B Prize: Acrylic stand & badge (50 winners)

C Prize: Sushinoko acrylic keychain (50 winners)

• Tamanoi Vinegar Co., Ltd.

【Company Profile】

Representative

Representative Director and President Takaya Banno

●Business Content

Brewed vinegar, powdered vinegar, various seasonings, retort foods and confectionery

Manufacture and sale of health drinks

●Main products

Honey black vinegar diet, sushi ko, papo, grain vinegar, rice vinegar, etc.

Founded

June 1907 (Meiji 40)

Capital

200 million yen

●Head office location

〒590-0940 1-1-32, Kurumamachi Nishi, Sakai-ku, Sakai-shi, Osaka

【Corporate philosophy】

1. Safety and contribution to employees, local communities, and consumers

2. Permanent strengthening of the company's constitution and revitalization as a human organization

3. Creating a corporate culture that fosters and utilizes the rich individuality of employees and gives them a sense of purpose

【Management policy】

Challenging future possibilities with connections as the driving force